My Incredible Stay in Bolivia Essay -- Observation Essay, Descriptive E

My Incredible Stay in Bolivia As I lifted my heavy suitcase off the wheeled cart, my mind soon went to work reviewing everything I had brought. Considering the mad rush I had to get packed for my ten day stay in Bolivia, I knew there was no way I could have remembered to bring everything. I knew for sure that I had remembered my toothbrush, which is the thing I normally forget. I also mentally went through everything I had packed and to my delight realized I hadn't forgotten a thing! I was so proud of myself! I was part of a twenty-one member team from the United States that went to the largest city in Bolivia to provide humanitarian aid, which included eye exams and refractions. From the Santa Cruz airport, I rode in a small green and white taxi to the small church compound, the place I would be calling home for the next ten days. Stepping out onto the hard packed sandy ground, I silently caught my breath. It was amazing! Breathtaking would be a more appropriate word. Surrounding the small church, were so many different shades of green. The palm trees held a deep sea green color, while the small plants lining the walkway showed a lighter forest green. Plants grew everywhere. Everywhere, including the phone lines! I found out later, that because of the moisture in the air, plants could live anywhere without soil. This explained the hanging plant attached to the phone line directly above the church. A sweet, gentle smell hung in the air. Everywhere I turned, it was there. I soon realized that the smell was coming from a small jasmine bush. The bush had many dainty white flowers and each of them were distributing their fresh scent everywhere. Looking across the street, I could see several more varieties of trees and bu... ... I never fully grasped the power of that statement until I met these people. It is so true. Love bridges that barrier put up between the cultures, and that is enough. The church compound was filled and overflowing with the love these people showed, and to me, there is nothing more special than that. Yes, I will admit, the setting was gorgeous and so different from anything I had ever experience, but the people were what made it memorable for me. When I got back home, I was just as nervous about forgetting something there. I knew I had my toothbrush, and then quickly went through everything else in my suitcase. I was sure I hadn't left anything there, and I was so proud of myself! Then it hit me. I realized I had left something very important there. Something I could not live without. I had left a part of my heart in Bolivia, and I know it will always be there.

Disneyland

Marketing plan for HK Disneyland Disneyland is the strong brand name in the world. Hong Kong is home to the fifth Disney Resort in the world and the city's landscape and vibrant, diverse culture have inspired our Imagineers to create a variety of entertainment that is unique to Hong Kong Disneyland Resort. Hong Kong Disneyland Resort brings the magic of a world-class entertainment experience to people of all ages. Nowadays, HK Disneyland will be competing with local and other country theme park . More competitors go into share the market. The following is explain more about plan for our company marketing planning on the few years Executive Summary HK Disneyland is preparing to launch more products, services and more attraction. To arrive this goals, I think enlarge to develop it. Our objective is creating news product/service and get more customer . Our company wills offers a unique combination of features at value-added price. We are target on different segments customers. It can be make higher demands in the future. Moreover, objective is to achieve market share leader and financial objectives are achieve sales revenues increased more by 50% , the number of family tourists has increased by 20%, whereas the number of tourists aged below 16 has increased by 35% over the same period. HK Disneyland is a long-term investment and an important component of our tourism infrastructure. It helps develop Hong Kong into the premier destination for family tourists in the region due to growth of visitors. Current Marketing Situation HK Disneyland faces to hypercompetitors and many theme parks in the theme park entertainment market. For example, Singapore Universal Studios, Ocean Park is enlarging the area and build a hotel, Shanghai Disneyland will build. Diversification products/services are increasing popular today; forecasts suggest that annual sales of such devices will grow more than 50% for the next few years. More visitors income increased and life standard quality is improving due to their country economy turns better , so visitors is growth especially China visitors. China government has loosen the entry restrictions for citizens of many different countries. Hence, more intense demands are increasing. Moreover, nowadays rapid development of information technology, we can find some information and buy ticket and hotel in internet . New technology can improve our service too! The market segments will target all (we don’t ignore generation Y, because they are willing spend money on this status but still concentrate the family segments. China market has 20 millions children, we can solve their tension and make them fulfillment. To gain market share in dynamic environment, Disneyland must carefully target specific segments with features that deliver benefits valued by each customer group. Market Description HK Disneyland welcome all different age of visitors to come for has a fun. Specific segment being targeted include Baby boomer, Honeymooners, family such as Full nester, Student, Generation Y, Children . The following table shows how Disneyland suits the needs of targeted consumer segment. Disneyland consists of different product and service to cater the customer. E. g. Baby boomer like to watch parade and fireworks; Honeymooners take a photo for wedding album; family bring the child to see stage show ;student and generation Y enjoy the exciting rides and musical; children like cartoon character. In fact, all this entertainment facility is popular and caters all of the segments. Targeted Segment |Customer Need |Corresponding feature/Benefit | |Baby Boomer |- Sight seeing |- Inspiration Lake and Recreation Center | | |- with rich experience and extensive |- Park Promenade | | |knowledge |- Arboretum | | | |- Parade and fireworks | | |- Musical | |Honeymooners |- Desire romantic atmosphere |- Spa in hotel | | | |- Disneyland theme hotel | | | |- Romantic dinning restaurant | | | |- Take photo with cartoon character | |Family such as Full nester |-For relax and have a fun |- 3D film | | with child |-Have happy experience |- Musical | | | |- Parade and fireworks | | | |- Cartoon character | | | |- Rides | | | |- All activities and entertainment | Targeted Segment |Customer Need |Corresponding feature/Benefit | |Generation Y & student |- Exciting |- Rides such as Space Mountains | | |- Attractive |- Different and unique attraction such as 3D | | |- Cater friend gathering and have a fun |film, Musical | | |- Entertainments |- Halloween for scared ghost house, bright | | | |decorations of Christmas, celebrate the seasons| | | |with events | |Corporate users |- Convention room for meeting |- Explore the unique, modern and adaptable | | |- Banquet and event |places to host your guests | | |- |- Big area space for party | New Services To sustainable our company benefit, we need to Continuous improving firm. Add more values to satisfy our customers, therefore we can attack other competitors and bring our long term profit! I suggest some new service and how to product-market expansion. The following is includes market penetration, market development, product development and diversification. For the transportation, we can provide shuttle bus. Because customers think that when they going to back home from Disneyland, they think take the bus to home is very far and consumes a long time. They want to back home quickly and don’t want to wait a bus for a long time. To convenience them, we supply shuttle bus in the peak hour in the peak seasonal such as Halloween, Christmas events. We only provide single journey from Disneyland to center (e. g. Mongkok ) . It can solve people crowed and block. For new services, we would like add new technology in it. Such as Wi-FI in Disneyland, Mobile iPhone apps, hotel IP phone 5. ; Also, when customers watch the 3D film, we can provide functional Audio translator player to our come from different country visitors. They can use this player to choice their language to watch; For the disable or handicapped segment, we cant ignore them. We can provide guide dog to guide this group people visit around. We also have our crew to assist them. They can able to have good memory and experience. Moreover, we create a tour for disable and handicapped this group segment, because they want to have a fun but they need to pecial look after careful for them. This group really wants to visit but their family cannot take them out due to family member busy work. So that this group people can join our tour . They can feel our love and care them. They feel very touching . We will insert Story telling activities. Through cartoon character telling education sto ry to children, they can learn more. They also can offer special price tickets and souvenir and first priority to enjoy our attraction and entertainment ; In additional, Baby boomer care about her health on her age. So we can add some health product/services elements in it. We can take some vacant lands to be farm. This farm is farming organic foods and fruit. We can teach them how to farm and give some health knowledge to them. I believe that it have health and education elements . Every people like it and popular. Family like it much of this family tour; I would like to add circus. Performers may wear cartoon clothes to perform. It can target all segment. They don’t need outbound to see ; Insert Ferris Wheel in Disneyland ,more attraction and romantic ; Also, Take a land for four seasons garden. This garden has different varieties beauty flower and plants. In different season have different flowers to display; Then, I suggest customer take a cartoon clothes to wear and taking photo. Let the participants involved (emerging trend) , they think so funny! ; Final, most of the tourists is interesting to know more our company at the back such as the stage at the back ,how performers change their perform uniform so quick? How do the performers make up†¦Ã¢â‚¬ ¦ etc. They are very interesting and want to explore the mysterious world of Disneyland. We can offer this suggestion to them. These new services and product is personalization. It can create and attract potential customers. We can make potential customer change to our actual customers. They will think more worth to visit! Competitive Review New theme park and new attraction sights to enter this market in the world. It has pressures industry participants to continually add features and cut prices. Competitions from specialized devices for sms, email messaging, invest lots of money on shopping mall. Key competitors include: – Ocean Park target segment to all groups. They have different values and features. They have exciting entertainment such as rides and also have sightseeing such as shows, animal exhibits. Those activities brings the culture and education value. – Universal Studios Singapore target segment to all groups. They have different values and features. Tourists explore world’s largest Marine life park, ride the movieâ„ ¢ at studio, catch Animatronics performance, meeting at largest column –free ballroom. Competitor |Targeted Segment |Features |Price | |Ocean Park |All group |Aquarium, The abyss turbo drop, Ocean theatre, Sea jelly |Adult | | | |spectacular, Skyfair, Space Wheel, Sightseeing tower, |$ 250 | | | |Panda, Alligator, dolphins |Children | | | | |$ 125 | |Universal Studios Singapore |All group |Roller coasters, movie-themed shows, ocean’s creatures, |Adult | | | |FestiveWalk, Maritime Xperiential Museum,Spa,Villa,Wedding |$ 365 | | | |banquet, Best dinning and atmosphere |Children | | | | |$ 265 | Despite this strong competition, Disneyland can carve out definite image nag gain recognition among targeted segment. Our voice-recognition features for fairy stories , Disneyland cartoon ,firework and Disney souvenirs. That is differentiation for competitive advantage. Also, they got good experience and unforgettable memory after they visit. Moreover, HK Disneyland has some product and services are HK Disneyland own and innovation such as it is a small world; the largest world film screen; three theme attractions, that are innovation and own in HK Disneyland and will not appear from other Disneyland; Besides, we have Toy Story Campus at HK Disneyland , that is innovation in Asia. TOWS MATRIX – DISNEYLAND | |Strengths (S) |Weaknesses (W) | | |Exclusive | | | -Disneyland patent right in HK(first cartoon |Smaller area size compare with other Disneyland | | |theme park) |Not attractive to generation Y. ( no more amusement| | |High standard of service |rides) | | |Strong brand name |Unchanged visual merchandising | | |Customer loyalty and have celebrity recommend|Less attraction | | |and support. | | |Strong network and support by HK government | | | |Comfort environment and warm atmosphere | | |Opportunities (O) |SO Strategies |WO Strategies | | | | | |Emerging trends destination |Take advertisement in family always visit |Enlarge Disneyland | |Solo tour (China Market) |place and internet. |- E. g. Disney Seas (a water world theme park) | |Pricing is cheaper than other Disneyland |Promotion to China market. |likes Tokyo | |Demand increasing due to people living |Provide diversification items in a program |2. To build up more attractive and values on | |standard enhanced, visitors growth up and |To promote Disneyland hotel and resort |Disneyland | |JPD rate raised |proving good services and quality |3. ) Don’t ignore target to generation Y. | |Threats (T) |ST Strategies |WT Strategies | |Increased competition. -Some countries |Offer special price for some seasonal |Review market strategy and whether need to | |built theme park are similar with |Insert Joint-related discount with other |refresh. | |Disneyland. E. g. : EVERLAND in Korea |brand company promotion |Create new customer and new product/service. | |,Universal Studies . Bring them to reminds of their childhood |Build image are sui table for all segment group | |Increased competition market share and |memory |Continuous improving firm and attend more SCR | |pressure on pricing ( Shanghai Disneyland)| |(Society corporate reasonability. | | | | | Objectives and Issues I have ser aggressive but achievable for the first and second years of market entry. First-year Objectives We are aiming for raising market share percentage; people aware of HK Disneyland and make them recall ; more different segments love and visit and make a buzz. Second- year Objectives Our second- year Objectives are to achieve market leader and keep it stable and keep for a long time. Increases the popular level in world and make tourists first priority to visit it. Also, have good profit revenue. ] Issues Our major issue is the ability to establish a well-regarded brand name with meaningful position. We must invest heavily in marketing to create a memorable and distinctive brand image projecting innovation, values, benefit. We also must measure awareness and response we can adjust our marketing efforts as necessary. Marketing Strategy Positioning Visit Disneyland differentiation, we are positioning as the most value and benefits added to visit. The friend and family gathering place. The strategy will focus on the attraction, entertainment, good atmosphere. Remind they will have unforgettable memory and remind they will loss if they never come. Product/Service/people strategy Tell the public that we will provide training to our staff, so our customers can feel our services have excellent quality service to provide. We will treat our staff happy, then staff can make happy and motivate to our customer. We will display beautiful, bright and well decoration, comfort environment, enjoyment , wonderment sight seeing and has a gorgeous time in the park . Price and promotion strategy We expect to lower the price of tickets when we expand and launch new attraction. We will do some promotion of tickets and hotel. We will make some promotion and discount in dull seasonal. Because it can attract more people to come. Also, student and disable person offer some discount; offer some package for family segment. If customer birthday or wedding anniversary or Disneyland anniversary, we also offer big discount and gifts for them . Moreover, we will contact some corporate and company to joint-relate discount. For example, if they shopping at Eugenegroup shop and purchase, they take the shop receipt can get special offer price. Then, we will launch new Disney cartoon souvenirs (Limited sale and limited version) in a year. It can attract customer to come and collect this valuable products. Place strategy Because is a fairy tale theme park, therefore the choice of location far away person smoke already place, the coordination specially designs the MTR subway to lead the paradise; The entire design extremely coordinates the paradise subject, enters the singularly varied paradise by the world through the tunnel. Establish strategic business units (SBUs) The Walt Disney Company Disneyland Disney Cruise Line Disneyland Hotel and Resort Disneyland souvenirs store Disneyland restaurant Action Programs Following are summaries of the action programes : 2010 July – 2011 July: Press Release: Hong Kong Disneyland Announces Expansion Plans. -Will have new Attractions in Disney and I phone apps -Concentrate to promote for China market on advertisements ( Media, web site,facebook. ) -Create and held on new different events for celebration and ceremony. 2011 July- 2012 July: -Make slogan and find different age of opinion leader and celebrity endorsement to promote for different segment group -To announce one of the new attractions is opening. -Continuing promote in advertisements and target all segment. Use different message and meaningful in advertisement media for all segments. – Keep promoting for China market -Sale promotion -Do more SCR and charity. Insert the new service such as for disable tour and new technology. -Photograph competition 2012 July- 2013July: Press Release: -All new products and new services finished to built and playing gradually. (details of new service and product ,see the above-mentioned articles -Continuing promote in advertisements and target all segment. Use different message and meaningful in advertisement media for all segments for the entire world. – Keep promoting for China market -Do more SCR and charity. – Slogan again and find different age of opinion leader and celebrity endorsement to promote for different segment group – Sale promotion continuing -Review the annual report Disneyland Marketing plan for HK Disneyland Disneyland is the strong brand name in the world. Hong Kong is home to the fifth Disney Resort in the world and the city's landscape and vibrant, diverse culture have inspired our Imagineers to create a variety of entertainment that is unique to Hong Kong Disneyland Resort. Hong Kong Disneyland Resort brings the magic of a world-class entertainment experience to people of all ages. Nowadays, HK Disneyland will be competing with local and other country theme park . More competitors go into share the market. The following is explain more about plan for our company marketing planning on the few years Executive Summary HK Disneyland is preparing to launch more products, services and more attraction. To arrive this goals, I think enlarge to develop it. Our objective is creating news product/service and get more customer . Our company wills offers a unique combination of features at value-added price. We are target on different segments customers. It can be make higher demands in the future. Moreover, objective is to achieve market share leader and financial objectives are achieve sales revenues increased more by 50% , the number of family tourists has increased by 20%, whereas the number of tourists aged below 16 has increased by 35% over the same period. HK Disneyland is a long-term investment and an important component of our tourism infrastructure. It helps develop Hong Kong into the premier destination for family tourists in the region due to growth of visitors. Current Marketing Situation HK Disneyland faces to hypercompetitors and many theme parks in the theme park entertainment market. For example, Singapore Universal Studios, Ocean Park is enlarging the area and build a hotel, Shanghai Disneyland will build. Diversification products/services are increasing popular today; forecasts suggest that annual sales of such devices will grow more than 50% for the next few years. More visitors income increased and life standard quality is improving due to their country economy turns better , so visitors is growth especially China visitors. China government has loosen the entry restrictions for citizens of many different countries. Hence, more intense demands are increasing. Moreover, nowadays rapid development of information technology, we can find some information and buy ticket and hotel in internet . New technology can improve our service too! The market segments will target all (we don’t ignore generation Y, because they are willing spend money on this status but still concentrate the family segments. China market has 20 millions children, we can solve their tension and make them fulfillment. To gain market share in dynamic environment, Disneyland must carefully target specific segments with features that deliver benefits valued by each customer group. Market Description HK Disneyland welcome all different age of visitors to come for has a fun. Specific segment being targeted include Baby boomer, Honeymooners, family such as Full nester, Student, Generation Y, Children . The following table shows how Disneyland suits the needs of targeted consumer segment. Disneyland consists of different product and service to cater the customer. E. g. Baby boomer like to watch parade and fireworks; Honeymooners take a photo for wedding album; family bring the child to see stage show ;student and generation Y enjoy the exciting rides and musical; children like cartoon character. In fact, all this entertainment facility is popular and caters all of the segments. Targeted Segment |Customer Need |Corresponding feature/Benefit | |Baby Boomer |- Sight seeing |- Inspiration Lake and Recreation Center | | |- with rich experience and extensive |- Park Promenade | | |knowledge |- Arboretum | | | |- Parade and fireworks | | |- Musical | |Honeymooners |- Desire romantic atmosphere |- Spa in hotel | | | |- Disneyland theme hotel | | | |- Romantic dinning restaurant | | | |- Take photo with cartoon character | |Family such as Full nester |-For relax and have a fun |- 3D film | | with child |-Have happy experience |- Musical | | | |- Parade and fireworks | | | |- Cartoon character | | | |- Rides | | | |- All activities and entertainment | Targeted Segment |Customer Need |Corresponding feature/Benefit | |Generation Y & student |- Exciting |- Rides such as Space Mountains | | |- Attractive |- Different and unique attraction such as 3D | | |- Cater friend gathering and have a fun |film, Musical | | |- Entertainments |- Halloween for scared ghost house, bright | | | |decorations of Christmas, celebrate the seasons| | | |with events | |Corporate users |- Convention room for meeting |- Explore the unique, modern and adaptable | | |- Banquet and event |places to host your guests | | |- |- Big area space for party | New Services To sustainable our company benefit, we need to Continuous improving firm. Add more values to satisfy our customers, therefore we can attack other competitors and bring our long term profit! I suggest some new service and how to product-market expansion. The following is includes market penetration, market development, product development and diversification. For the transportation, we can provide shuttle bus. Because customers think that when they going to back home from Disneyland, they think take the bus to home is very far and consumes a long time. They want to back home quickly and don’t want to wait a bus for a long time. To convenience them, we supply shuttle bus in the peak hour in the peak seasonal such as Halloween, Christmas events. We only provide single journey from Disneyland to center (e. g. Mongkok ) . It can solve people crowed and block. For new services, we would like add new technology in it. Such as Wi-FI in Disneyland, Mobile iPhone apps, hotel IP phone 5. ; Also, when customers watch the 3D film, we can provide functional Audio translator player to our come from different country visitors. They can use this player to choice their language to watch; For the disable or handicapped segment, we cant ignore them. We can provide guide dog to guide this group people visit around. We also have our crew to assist them. They can able to have good memory and experience. Moreover, we create a tour for disable and handicapped this group segment, because they want to have a fun but they need to pecial look after careful for them. This group really wants to visit but their family cannot take them out due to family member busy work. So that this group people can join our tour . They can feel our love and care them. They feel very touching . We will insert Story telling activities. Through cartoon character telling education sto ry to children, they can learn more. They also can offer special price tickets and souvenir and first priority to enjoy our attraction and entertainment ; In additional, Baby boomer care about her health on her age. So we can add some health product/services elements in it. We can take some vacant lands to be farm. This farm is farming organic foods and fruit. We can teach them how to farm and give some health knowledge to them. I believe that it have health and education elements . Every people like it and popular. Family like it much of this family tour; I would like to add circus. Performers may wear cartoon clothes to perform. It can target all segment. They don’t need outbound to see ; Insert Ferris Wheel in Disneyland ,more attraction and romantic ; Also, Take a land for four seasons garden. This garden has different varieties beauty flower and plants. In different season have different flowers to display; Then, I suggest customer take a cartoon clothes to wear and taking photo. Let the participants involved (emerging trend) , they think so funny! ; Final, most of the tourists is interesting to know more our company at the back such as the stage at the back ,how performers change their perform uniform so quick? How do the performers make up†¦Ã¢â‚¬ ¦ etc. They are very interesting and want to explore the mysterious world of Disneyland. We can offer this suggestion to them. These new services and product is personalization. It can create and attract potential customers. We can make potential customer change to our actual customers. They will think more worth to visit! Competitive Review New theme park and new attraction sights to enter this market in the world. It has pressures industry participants to continually add features and cut prices. Competitions from specialized devices for sms, email messaging, invest lots of money on shopping mall. Key competitors include: – Ocean Park target segment to all groups. They have different values and features. They have exciting entertainment such as rides and also have sightseeing such as shows, animal exhibits. Those activities brings the culture and education value. – Universal Studios Singapore target segment to all groups. They have different values and features. Tourists explore world’s largest Marine life park, ride the movieâ„ ¢ at studio, catch Animatronics performance, meeting at largest column –free ballroom. Competitor |Targeted Segment |Features |Price | |Ocean Park |All group |Aquarium, The abyss turbo drop, Ocean theatre, Sea jelly |Adult | | | |spectacular, Skyfair, Space Wheel, Sightseeing tower, |$ 250 | | | |Panda, Alligator, dolphins |Children | | | | |$ 125 | |Universal Studios Singapore |All group |Roller coasters, movie-themed shows, ocean’s creatures, |Adult | | | |FestiveWalk, Maritime Xperiential Museum,Spa,Villa,Wedding |$ 365 | | | |banquet, Best dinning and atmosphere |Children | | | | |$ 265 | Despite this strong competition, Disneyland can carve out definite image nag gain recognition among targeted segment. Our voice-recognition features for fairy stories , Disneyland cartoon ,firework and Disney souvenirs. That is differentiation for competitive advantage. Also, they got good experience and unforgettable memory after they visit. Moreover, HK Disneyland has some product and services are HK Disneyland own and innovation such as it is a small world; the largest world film screen; three theme attractions, that are innovation and own in HK Disneyland and will not appear from other Disneyland; Besides, we have Toy Story Campus at HK Disneyland , that is innovation in Asia. TOWS MATRIX – DISNEYLAND | |Strengths (S) |Weaknesses (W) | | |Exclusive | | | -Disneyland patent right in HK(first cartoon |Smaller area size compare with other Disneyland | | |theme park) |Not attractive to generation Y. ( no more amusement| | |High standard of service |rides) | | |Strong brand name |Unchanged visual merchandising | | |Customer loyalty and have celebrity recommend|Less attraction | | |and support. | | |Strong network and support by HK government | | | |Comfort environment and warm atmosphere | | |Opportunities (O) |SO Strategies |WO Strategies | | | | | |Emerging trends destination |Take advertisement in family always visit |Enlarge Disneyland | |Solo tour (China Market) |place and internet. |- E. g. Disney Seas (a water world theme park) | |Pricing is cheaper than other Disneyland |Promotion to China market. |likes Tokyo | |Demand increasing due to people living |Provide diversification items in a program |2. To build up more attractive and values on | |standard enhanced, visitors growth up and |To promote Disneyland hotel and resort |Disneyland | |JPD rate raised |proving good services and quality |3. ) Don’t ignore target to generation Y. | |Threats (T) |ST Strategies |WT Strategies | |Increased competition. -Some countries |Offer special price for some seasonal |Review market strategy and whether need to | |built theme park are similar with |Insert Joint-related discount with other |refresh. | |Disneyland. E. g. : EVERLAND in Korea |brand company promotion |Create new customer and new product/service. | |,Universal Studies . Bring them to reminds of their childhood |Build image are sui table for all segment group | |Increased competition market share and |memory |Continuous improving firm and attend more SCR | |pressure on pricing ( Shanghai Disneyland)| |(Society corporate reasonability. | | | | | Objectives and Issues I have ser aggressive but achievable for the first and second years of market entry. First-year Objectives We are aiming for raising market share percentage; people aware of HK Disneyland and make them recall ; more different segments love and visit and make a buzz. Second- year Objectives Our second- year Objectives are to achieve market leader and keep it stable and keep for a long time. Increases the popular level in world and make tourists first priority to visit it. Also, have good profit revenue. ] Issues Our major issue is the ability to establish a well-regarded brand name with meaningful position. We must invest heavily in marketing to create a memorable and distinctive brand image projecting innovation, values, benefit. We also must measure awareness and response we can adjust our marketing efforts as necessary. Marketing Strategy Positioning Visit Disneyland differentiation, we are positioning as the most value and benefits added to visit. The friend and family gathering place. The strategy will focus on the attraction, entertainment, good atmosphere. Remind they will have unforgettable memory and remind they will loss if they never come. Product/Service/people strategy Tell the public that we will provide training to our staff, so our customers can feel our services have excellent quality service to provide. We will treat our staff happy, then staff can make happy and motivate to our customer. We will display beautiful, bright and well decoration, comfort environment, enjoyment , wonderment sight seeing and has a gorgeous time in the park . Price and promotion strategy We expect to lower the price of tickets when we expand and launch new attraction. We will do some promotion of tickets and hotel. We will make some promotion and discount in dull seasonal. Because it can attract more people to come. Also, student and disable person offer some discount; offer some package for family segment. If customer birthday or wedding anniversary or Disneyland anniversary, we also offer big discount and gifts for them . Moreover, we will contact some corporate and company to joint-relate discount. For example, if they shopping at Eugenegroup shop and purchase, they take the shop receipt can get special offer price. Then, we will launch new Disney cartoon souvenirs (Limited sale and limited version) in a year. It can attract customer to come and collect this valuable products. Place strategy Because is a fairy tale theme park, therefore the choice of location far away person smoke already place, the coordination specially designs the MTR subway to lead the paradise; The entire design extremely coordinates the paradise subject, enters the singularly varied paradise by the world through the tunnel. Establish strategic business units (SBUs) The Walt Disney Company Disneyland Disney Cruise Line Disneyland Hotel and Resort Disneyland souvenirs store Disneyland restaurant Action Programs Following are summaries of the action programes : 2010 July – 2011 July: Press Release: Hong Kong Disneyland Announces Expansion Plans. -Will have new Attractions in Disney and I phone apps -Concentrate to promote for China market on advertisements ( Media, web site,facebook. ) -Create and held on new different events for celebration and ceremony. 2011 July- 2012 July: -Make slogan and find different age of opinion leader and celebrity endorsement to promote for different segment group -To announce one of the new attractions is opening. -Continuing promote in advertisements and target all segment. Use different message and meaningful in advertisement media for all segments. – Keep promoting for China market -Sale promotion -Do more SCR and charity. Insert the new service such as for disable tour and new technology. -Photograph competition 2012 July- 2013July: Press Release: -All new products and new services finished to built and playing gradually. (details of new service and product ,see the above-mentioned articles -Continuing promote in advertisements and target all segment. Use different message and meaningful in advertisement media for all segments for the entire world. – Keep promoting for China market -Do more SCR and charity. – Slogan again and find different age of opinion leader and celebrity endorsement to promote for different segment group – Sale promotion continuing -Review the annual report

Exercise Refferal Case Study for Rheumatoid Arthritis,...

Summary of clients details Name: Ms. Lewis Gender: Female Age: 66 Contact No: 01234 5678910 Next of Kin: Mrs Levenhulme Referral reason: Rheumatoid Arthritis, Depression elderly Medication: Acelofenac Nortriptyline Physiological Information Blood Pressure (seated): 122/82 mmHG Resting Heart Rate: 64 bpm Predicted VO2max: 24 ml/kg/min Present physical activity: Very low, essentially sedentary Patient’s statement regarding state of change: â€Å"I want to exercise, and I think I can do it, but I will need some support† (Preparation) Medical conditions Rhematoid Arthritis – Is an autoimmune disease which can cause chronic inflammation of body`s organs, joints, and the surrounding tissue of the joints. It can†¦show more content†¦When these chemicals are released from nerve cells they act to lighten mood. When they are reabsorbed into the nerve cells, they no longer have an effect on mood. Nortriptyline works by preventing this re-absorption of noradrenaline and serotonin back into the nerve cells. Therefore, it helps prolong the mood-lightening effect of any released noradrenaline and serotonin†. (http://www.tiscali.co.uk/lifestyle/healthfitness/health_advice/netdoctor/archive/100003239.html) Possible side effects: â€Å"dry mouth, sedation, blurred vision (disturbance of accommodation, increased intra-ocular pressure), constipation, nausea, difficulty with micturition; cardiovascular side-effects (such as ECG changes, arrhythmias, postural hypotension, tachycardia, syncope, particularly with high doses); sweating, tremor, rashes and hypersensitivity reactions (including urticaria, photosensitivity), behavioural disturbances (particularly children), hypomania or mania, confusion or delirium (particularly elderly), headache, interference with sexual function, blood sugar changes; increased appetite and weight gain (occasionally weight loss); endocrine side-effects such as testicular enlargement, gynaecomastia, galactorrhoea; also convulsions (see also Cautions), movement disorders and dyskinesias, dysarthria, paraesthesia, taste disturbances, tinnitus, fever, agranulocytosis, leucopenia, eosinophilia, purpura, thrombocytopenia, hyponatraemia

Police Brutality A Minority Group Concern Essay examples

Relations between the police and minority groups are a continuing problem in many multiracial societies. Surveys consistently document racial differences in perceptions of the police, with minorities more likely than whites to harbor negative views. (Weitzer and Tuch, Race and Perceptions of Police Misconduct, 2004) A great deal of society views law enforcement officers as heroic and honorable individuals, whose main purpose is to protect and serve the community. For many officers, this description is accurate, however for others; violence and brutality against innocent citizens is part of getting the job done. For years, minorities have fallen victim to police brutality based on racial profiling, stereotypes and other†¦show more content†¦Racial profiling is an example of police brutality, which is defined by Gross and Livingston (2002) as â€Å"the practice of some officers of stopping motorists of certain racial or ethnic groups because the officer believe that these groups are more likely than others to commit certain types of crimes† (p.1413). Therefore, individuals are treated unfairly by law enforcement solely based on their race. This type of mistreatment is unmerited and ultimately a violation of an individual’s rights. However, in many instances the court s do not find it a violation of their civil rights based on the fact that racial profiling is difficult to prove. Often, prosecutors are disinclined in bringing forth a case against officers on this particular matter. Officers are permitted to stop and search individuals and their vehicles whenever there is reasonable suspicion, however, there has been studies that prove that some law enforcement officers restrict these rights primarily to minority groups. Bowling and Phillips found that although there was no formal monitoring of use of these powers, it was concluded that it was particularly heavy use of these powers against ethnic minorities, largely of young black people (as cited in Sharp Atherton, 2007, p. 747) . In several cases, officers argue that they reasonably pulled an individual over for other probable grounds such as: traffic violations, suspicious behavior, etc., with race never being anShow MoreRelatedPolice Brutality Based On Racial Profiling1682 Words   |  7 Pa gesothers; violence and brutality against innocent citizens is the key to getting the job done. For years, minorities have fallen victim to police brutality based on racial profiling, stereotypes and other unjustifiable reasons that has cost several innocent lives. The involvement of officers in police brutality against minority social groups causes tainted and negative views on policing and their overall duty to protect, when they are ultimately the aggressors in this case. Police brutality is a violent incidentRead MorePolice Brutality Today s Media1626 Words   |  7 PagesPolice Brutality What do most people think of the topic of police brutality? More than once, images and stories of minorities civil rights being taken away become the topic of conversation. It is heart wrenching to see these videos and hear these stories of police brutality in today’s media. Every day there seems to be another headlining case on the topic of police brutality. Police brutality isn’t just law enforcement officers abusing the power granted to them; however, it is a much larger issueRead MoreEffects Of Police Brutality1126 Words   |  5 PagesThe article that i read talked about how the minority groups have been victims of police brutality for many years. It has also mentioned the fact that Police brutality has been an issue for many years, and it remains a major concern for those of the minority community. Even though police brutality is used to describe physical harm it can also be used as as a way to psychological harm used by police to intimidate citizens. However, after the Emancipation, lynching became a prominent form of violenceRead MorePolice Brutality And The Civil Rights Of Citizens1205 Words   |  5 PagesPolice Brutality, the use of excessive force commonly physical, but also in forms such as: false arrest, racial profiling, surveillance abuse, sexual abuse, verbal attacks and psychological intimidation, by a police officer. This is a ruthless act and issue that continues to be a major problem for both people in law enforcement, but majorly to the public and is life threatening. It is a saddening act that jeopardizes the civil rights of citizens and the rights of people around the world. Police officersRead MorePolice Brutality1314 Words   |  6 Pages Police brutality Those of the minority community have been subjected, for many decades, to violence by those in law enforcement in the United States. This type of violence is a direct depiction of police brutality, which often leads to death. Police brutality has been an issue for many years, and it remains a major concern for those of the minority community. Over the past five centuries, black people have endured violence in many different ways. Today, police officers use deadly, excessive forceRead MoreCrime: Police Brutality and Conclusion A. Police Essay examples1706 Words   |  7 Pagesand the Police Part I: Outline Eileen Garcia CJA/344 Cultural Diversity in Criminal Justice June 17, 2013 STEPHEN HUMPHRIES Police corruption and citizen complaints relative to ethnicity I. Introduction A. Police corruption Police corruption has become an international problem. This was initially a common practice during the period when the police institutions were being developed but the effect has been felt by many people, even affecting peacekeeping operations. The police abuseRead MoreThe Case Of Michael Brown s Death1102 Words   |  5 PagesMissouri, took place. A police officer shot an unarmed black teenager after an incident which was clouded in unclear details. At first, no one really knew whether the officer had been in the right to shoot Brown, or what the circumstances were for either side of the incident. However, eventually, the details started to not matter. The events around Michael Brown’s case became the spark that ignited a nationwide movement to fight against police brutality towards minorities, specifically African AmericansRead MoreA Raisin In The Sun Is Play Written About A Family In The1592 Words   |  7 Pagesover today. One of the issues it tackles is racial violence. In the play, the family deals with the threat of racial violence from people who don’t want them to move into their new house. Today, many feel that racial violence is being done by the police. The story also deals with the family’s struggles to buy a house and the abuse they face for buying a house. Their struggles can be related to housing discrimination that many people fell happen today. This essay uses a scholarly source that showsRead MoreRace, Racism, And Racial Disparities1551 Words   |  7 Pages Race, Racism, and Racial Disparities in Police Brutality I. Introduction In recent years and in light of recent tragedies, police actions, specifically police brutality, has come into view of a large, public and rather critical eye. The power to take life rests in the final stage of the criminal justice system. However, the controversy lies where due process does not. While the use of deadly force is defined and limited by departmental policies, it remains an act guided chiefly by the judgment ofRead MoreThe Violence Of Police Brutality907 Words   |  4 Pagesto note that police brutality is not synonymous to racism against a particular group. However, there is a stigma that police often racially profile a specific African Americans. In February 2015, two cases of police brutality did not involve African Americans; instead the two victims were a Hispanic shot and killed in Washington State and an Indian-American severely paralyzed in Alabama. Even with this considered, of late, a majority of police brutality cases have involved minorities and specifi cally

Who Is Born Into Their Family - 1702 Words

The order in which a person is born into their family plays substantial role in the individual’s development of personality. Birth order is believed to influence many aspects of one’s personality. The familial atmosphere is the first group experience a child has and the child’s role in their family influences the development of the child’s individual personality traits. In families, children learn what is valuable and meaningful to their parents and siblings and they compete with their siblings for various roles before they find their personal niche in the family (Stewart et al., 2001). As children are socialized into their families, the children make a place for themselves and no two children make a place for themselves exactly alike. Adler (Weiten, 1998), best known for his theories regarding striving for superiority, was one of the first in the field of psychology to theorize about the differences birth order can make. Adler had a successful older broth er, but Adler was weak as a child and thus was most likely affected with the desire to assert himself and prove his worth. Adler’s theory stressed the social aspect of personality development and therefore proposed the possibility of birth order and its significance in the interpersonal relationships of family life. He felt that each position in the order, whether first or last, had distinct characteristics. Birth order is the chronological order of sibling births in a family. Every single child has a different type ofShow MoreRelatedIs Birth Order Important?1071 Words   |  4 PagesA family consists of two parents and three children. The first born is a perfectionist and does fairly well in school. The second-born is rebellious and yet extremely sociable. Finally, the baby of the family is always in the spotlight and extremely charming. Another family with two parents and three children notices similar qualities in their children. It is no coincidence that these children have similar personality patterns. Every birth order has a certain personality that is caused by the influenceRead MoreThe Social Birth Order Theory1712 Words   |  7 Pagesinfluences that have greater impact early in life. When it comes to the disposition of a person, the order in which they were born within a family leaves an ineffaceable effect. A child’s inclination toward certain personality traits can be the result of their inherent position within their family. Many famous psychologists theorize about and study the effects of family birth order among siblings. The most renowned psychologist in the world, Sigmund Freud, broke away from a group of his originalRead MoreEssay about How Birth Order Affects One’s Personality1327 Words   |  6 PagesOne’s Personality Everyone in the world is born with a special and unique character. Some of their personality is shaped by their surroundings as they grow up as well as the factor of genetics. It is believed by some psychologists/researchers that birth order has a tendency to influence parts of the personality. Birth order isn’t a simplistic 1-2-3 system that says all first borns are equally one way, all second children are another and last-born kids are always just like this or that. These areRead MoreMy Family : A Family1205 Words   |  5 PagesMy family comes from a very different background between both my parents. In this family tree summary I will describe how my family emigrated from Ireland in the late 1800s and early 1900s to seek a different lifestyle. My mother and father come from very different backgrounds medically and with very different upbringings. My father, John, side of the family is very different from my mothers. My great great grandparents arrived from Ireland in the late 1800s arriving from Dublin in hope for a brighterRead MoreI Am The Second Of Four Children1059 Words   |  5 PagesI am the second of four children in my family, and I have always speculated that many of our personality and temperament differences have to do with our birth orders. My brother is the oldest child and has always been known for being both independent and responsible. My youngest sister is tough, energetic, and more dependent than my siblings and I have been. I also have one more sister younger than me who exhibits what is typically referred to as â€Å"middle child characteristics†. She is quiet,Read MoreKinship : Who Are We?762 Words   |  4 PagesWho Are We? Kinship can help define who we are, through the values we subscribe to, where we live, and even our political and religious beliefs. Kinship, or families, are a part of all societies, and has been said to be the most basic of all social institutions—it is how people of different cultures categorize the people they are connected to, and that has a lot of influence on a person’s life. But kinship doesn’t always equal family. I’ve heard the phrase, â€Å"she is like kin to us.† That’s becauseRead MoreDoes Birth Order have an effect on an individual’s personality, social skills, and success in life?1685 Words   |  7 Pagessignificant that impact is.† Birth order describes not only what order a child is born into a family but also has an effect on an individuals personality, social skills, and success in life. If you are a first born child, does that mean you are a perfectionist, tend to be a natural leader, and are more successf ul than your younger siblings? Does being born last make you less able to compete in life? First born children often possess personality traits such as being conscientious, very organizedRead More Birth Orders Effect on Personality Essay522 Words   |  3 Pagesway to gain an understanding of friends, family members and co-workers. Research has shown that the birth-order indeed has an effect on personality. Birth-order of course does not explain everything about human behavior, personality is also affected by many different factors such as heritage, the environment of the upbringing, family size, education etc. There are four basic classifications of birth-order: the oldest, the only, the middle and the youngest born. Each has its own set of advantages andRead MoreThe Effects of Birth Order on the Personality of an Individual1444 Words   |  6 Pagesuncontrollable. Among the uncontrollable altercations, birth order is perhaps the largest influence on a persons disposition. Personality is influenced by the place a person has in their family as well as the family si tuation. It is important whether an individual is an only child, first born, second born, third born, a boy among girls, or a girl among boys, and so on. Birth order is a key element in gaining an understanding of ones self as well as other people. Through birth order placement, oneRead MorePoverty Of Poverty And Poverty1448 Words   |  6 Pages Table of Contents †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦......†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.1 Recent Study†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 Poverty during pregnancy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3 Facts and Consequences About being born into poverty...4 Being Born Into Poverty Essay†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...5 Some People Who Were Born Into Poverty†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...6-7 Ways To Stay Out Of Poverty†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.....8 How Poverty Will Affect You Life†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.9 How I Will Stay Out Of Poverty†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...10

What Is Social Work free essay sample

Groups such as teachers, nurses and doctors identified themselves as ‘Social workers’, in so doing gave a broad definition of Social Work but failed to identify some of the more detailed aspects of the social work role. Thompson (2009). These are statutory duties which investigated children who were abused, supervising children who were cared for by the local authority and applying for a person to be locked up in an infirmary when their mental state presented a serious risk of harm to themselves others. Payne (1997) describes some varied approaches to social work; they are the ‘individualism – reformism, socialist – collectivism and reflective therapeutic. (Payne, cited in Thompson p. 13). ‘Individualism – reformism’ subscribes to the notion that Social Work is an activity meant for meeting the social welfare needs of a person while ‘socialist – collectivism’ seeks to encourage and actively endorse co operation in society. This enables those exploited and deprived to gain control and authority over their own lives. We will write a custom essay sample on What Is Social Work or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The ‘reflective therapeutic’ approach on the other hand promotes and encourages personal growth; this then enables people to deal with any anguish and disadvantages they experience. (Thompson, N. , 2005). Thompson (2009) states that to achieve these, the social worker is required to obtain certain skills to meet these goals. The Central Council for Education and Training in Social Work (CCETSW) printed an article in 1996 highlighting the various competences and skill a social worker must possess. This was to establish that they were ‘fit for practice’ while on placements and when qualified as practitioners. These consist of communication skills, self –awareness skills, critical skills, self management skills, reflective skills, creativity, compassion and observational skills and the ability to think on their feet. A practitioner has to be able to communicate or get their message across effectively. This was either through written or spoken words and being sensitive to what the service user was willing to communicate to the social worker and also engaging with them. This was one of the basic elements that contributed to effective practice. (Thompson, N. , 2009). Another area of skill needed published by CCETSW in 1996 was for practitioners to encourage opportunities and persuade service users to use their own capabilities and strengths, to enable them meet their responsibilities, protect rights and be able to accomplish change. Both the social worker and the service user bring a degree of knowledge to most situations, hence working in partnership will involve recognising and building on that knowledge. As social workers are seen by most service users as ‘problem solvers’, there is a tendency that the focus will be on the ‘problem and negatives’, thereby ignoring the strengths and positives that a service user might have. Reflective practise enables a social worker to learn and improve on practise as they avoid uncritical and routine practise and are open to new ideas. (Thompson, N. , 2009). The ability to learn from practice is a precursor to developing other skills such as conflict management and partnership skills. (Thompson, N. , 2009). This is achieved through reviewing practice on a regular basis and not losing sight of objectives that have been identified and agreed upon. Evaluating practice by inviting feedback from clients enables a social worker to reflect on their practice. Thompson (2009) highlights the need for social workers to have sensitivity and observational skills as many aspects of social work are emotionally highly charged. Social Work does not only rely on the skills of the practitioner, it incorporates ethics and values and the legal framework that governs it.

There is a garden in her face Essays - Color, Optical Spectrum

"There is a garden in her face" Tomas Campion In "There is a garden in her face" the speaker describes and compliments a lady on her feminine beauty and beautiful features. The speaker uses metaphors and si miles to compare the lady to the wonders of nature and to emphasize her beauty. In the first stanza, the speaker compares the lady's face to a garden ; it means that her face is as beautiful a s a garden . "There is a garden in her face"(1). The lady's face is labeled a "garden" filled with flowers, "where rose s and white lilies grow "(2) He uses metaphors to compare her cheeks to roses; roses are red that means her cheeks are red, and he also compares her skin to white lilies. The speaker is describing this strikingly beautiful lady; she has a white skin with a red cheeks. In addition , he compares the lady's face to heaven "A heav'nly paradise is that place" (3) , this might mean that the lady is extremely beautiful just like a paradise, or that her be auty has fallen from heaven. He continues to say "Wherein all pleasant fruits do grow"(4) this could mean that everything in her face is pleasant, beautiful and gorgeous. The "white lilies"(2) might also symbolize the image of a lady of purity; white is the color of innocence and pureness. The speaker is saying that she is still innocent. The picture of a lady as a divine goddess is emphasized by the reference to heaven "A heav'nly paradise is that place"(3) . This might mean that this lady cannot be touched or reached because she is angelic creature. This beautiful lady is from heaven, a place no human can grasp in this life. The sound effect in the first stanza amplifies the mood and tone of it ; they are calm, soft and peaceful. The / P / sound might indicate that the lady the poet is talking about is soft and delicate. He also compares her lips to "cherries"; cherries are red that means her lip s are red and lovely, but these cherries are not for sale yet . "There cherries grow that none may buy"(5). This means that her lips are sealed for now. The pretty lady the speaker talks about might be just a young girl that has not yet matured into a lady. She is beautiful like a garden, heaven ly and innocent . "There cherries grow that none may buy"(5) this line emphasizes the idea that her lips , which are described as cherries, are cherries not yet "ripe" for kissing. She is not ready to respond to a lover or for a kiss. This lady is only approachable when she is mature enough and indicates that she is ready. "Till Cherry-Ripe themselves do cry"(6) . In this line the speaker uses personification and gives the cherries human traits, he say "cherry ripe" and "do cry" cherries do not cry.